As I've been thinking about what I truly want to do with my career, I have also been thinking...what makes something good? Case in point: this old Fatboy Slim video, directed by Spike Jonze. It's so simple, yet is so fun and goes along with the music well. It is because it feels like such a low tech thing that makes it awesome, like someone just decided to do this on a Friday night in front of a busy crowd and video tape it with a steady hand.



This Coca cola commerical that my co-worker Josh shared with the office is nothing short of amazing. It's a great combination of high tech and low tech, alludes to animation and stop motion...this is giving me some ideas.